In the heart of Before & Ever, there lies a story woven with the threads of magic, beauty, and a deep understanding of life’s precious moments.

Originating from the world of couture gowns for photography, we have been a part of countless special moments, adding an extra touch of enchantment to photoshoots and making our clients feel exceptionally special.

In our journey, we’ve witnessed how photographers choose couture gowns for their unparalleled blend of texture, colour and detail. These gowns, often one-of-a-kind and crafted for the camera, were beyond the reach of everyday wear. That is, until we saw the magic waiting to be released into daily life! The moment a child unwillingly parts with her Cinderella dress post-photoshoot, a spark was ignited in us. Why should such magic be confined to photoshoots?

Driven by this realization and inspired by our success, we’ve lovingly curated a ready-to-wear range. This collection isn’t just about dressing up; it's about bringing the artistry of handmade couture into everyday life. Our creations allow little ones to live out their princess dreams every day, not just on special occasions. They are a symphony of stunning textures and colors, blending visual appeal with the comfort needed for daily adventures.

At Before & Ever, we’re committed to making every day a celebration of life and a journey into the enchantment. With our garments, the magic never needs to end at midnight. We believe in keeping the princess gowns on, the capes flowing, and the fairy-tale alive.

Join us in this beautiful journey, where clothing is more than attire - it’s a canvas for joy, a celebration of life, and a creator of unforgettable, magical memories.