Before & Ever Kids Black Friday sale, 25 to 70% off Before & Ever Kids Black Friday sale, 25 to 70% off

The Christmas Collection

SHOP CHRISTMAS
Family in matching Twas the Night Christmas pyjamas opening presents by the tree - Before & Ever Kids Family in matching Twas the Night Christmas pyjamas opening presents by the tree - Before & Ever Kids
New for Christmas

Matching, from baby to dad

SHOP CHRISTMAS
Pip the Puppy personalised plush backpack for kids, all five Little BFF backpacks together - Before & Ever Kids

the BFF backpacks

Shop the BFF range
Lilac organza party dress, straight neck, sleeveless with off-shoulder straps, oversized organza bow, puff organza skirt, above knee length, for birthday and party.
new colours

Love In Full Bloom

Shop Special Occasion
Five corduroy backpacks in grey, beige, pink, green and blue, some hanging from a branch and others on a stool
up to 30% off Personalised
Shop Gifts
Cherry on Top red satin Christmas dress with puff sleeves and a red gingham bow, standing beside a stack of gift boxes
New Releases
Light pink cotton True Story tee for mama with an oversized puff heart print on a woman.
MAMA & MINI
Dusty pink tulle romper dress, straight neck, sleeveless with spaghetti straps, oversized 3D tulle flower, tiered petal tulle skirt, above knee length, for birthday and flower girl.
Baby Girls
Little Pumpkin rust cotton knit sweater with pumpkin detail - Before & Ever Kids
Boys
Cream Soda Pop baby leggings in ribbed fleece-lined knit with pink ruched cuffs and bow details.
Bottoms
White Zaira lace baby headband, stretchy one size, fits 0 to 18 months.
Baby Accessories
Blush pink tutu romper dress, square neck, sleeveless with ruffle tulle shoulders, sequin floral bodice, tiered tulle skirt, above knee length, for birthday and cake smash.
Best Sellers
Jude chocolate waffle-textured cotton top with a relaxed fit and long sleeves.
Shop All
Five corduroy backpacks in grey, beige, pink, green and blue, some hanging from a branch and others on a stool
Made for YouPersonalisation
Shop Gifts
Dusty pink tulle romper dress, straight neck, sleeveless with spaghetti straps, oversized 3D tulle flower, tiered petal tulle skirt, above knee length, for birthday and flower girl.
Baby & Girls
Boo-quet floral Halloween baby girl onesie flat lay with matching topknot headwrap - Before & Ever Kids
Newborn & Infant
White tulle dress, straight neck, sleeveless with floral lace straps, sequin floral appliqué bodice, petal tulle skirt, above knee length, for flower girl and birthday.
WHITE COLLECTION
Blush Buttercup girls oversized knit sweater with handcrafted 3D flowers
Love is Pink
Little Pumpkin rust cotton knit sweater with pumpkin detail - Before & Ever Kids
BOYS COLLECTION
White Zaira lace baby headband, stretchy one size, fits 0 to 18 months.
Baby Accessories

Let customers speak for us

from 2504 reviews
Candy Cane Baby Socks - Red White

Too cute

Pam McLure
Velvet Santa Hat - Deep Red

Love them.

Pam McLure
Sweet as Pie

Gorgeous!

Pam McLure
Sweet as Pie

Gorgeous

Pam McLure
Cherry on Top

Love it. Quality A+

Pam McLure
Santa Baby Romper

Beautiful quality!

Pam McLure
She Came to Sleigh

Beautiful quality.

Pam McLure
Lost In Roses
The dress js supper

The dress js supper cute

Anonymous
Love, Always - Oatmeal

I love this brand so far I bought two things and loved both of them

Amber Holt
Toffee Daisy Bodysuit - Brown
Perfect for spring/summer!

This was the absolute cutest spring/summer outfit - we used it for my daughter’s 6 month birthday photos!

Lauren
Lennox Ruffle Denim Shorts – Vintage Blue
Fen

Like the weight of the denim

gail iannazzo
Paint Me a Garden - Peach Meadow

Just beautiful

Hazel De Cola
Mr Gingerbread Sweater
Very cute

Very cute sweater

Monica Alexander
Wednesday Dress - Black
Wonderful Wednesday dress

Gorgeous dress, hangs beautifully. Got lots of complements.

Susie
Knitted Fluffy Santa Hat - Red
Adorable Santa hat

Adorable Santa hat perfect for baby’s first Christmas

Anonymous
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The Sweetest Pairing - Toffee Daisy Tutu Dress and Matching Toffee Daisy Baby Topknot Headwrap🌼
The Sweetest Pairing - Toffee Daisy Tutu Dress and Matching Toffee Daisy Baby Topknot Headwrap🌼
For the Boys: The Ultimate Snuggle Look 🧸💚
For the Boys: The Ultimate Snuggle Look 🧸💚
Back in BRITISH VOGUE! Plus, Vanity Fair Spotlights Us Too! ✨
Back in BRITISH VOGUE! Plus, Vanity Fair Spotlights Us Too! ✨