For Mama · launching soon
Christmas family lookbook
The Christmas family lookbook
Dress the memory, not just the photo.
Seven matching moments for first Christmases, sibling photos, family traditions and the pictures you'll keep forever.
Start with the moment
The best Christmas outfits already have a story.
Choose the memory you want to make. Then use one colour, texture or playful detail to pull everyone together.
Weekly Christmas giveaway
Want your own copy, and a shot at winning a free dress?
Pop your email in and we’ll send the lookbook straight to your inbox.
01
The dressed-up portrait
For the photograph with the grandparents.
Cherry on Top brings deep red, gingham and a crisp silhouette to the studio portrait, Christmas lunch or the family photo that belongs in a frame.
A little more dressed up, with every bit of the Christmas feeling.
Picture thisAsk for one full-length frame and one close portrait. Cream, pale pink or soft plaster keeps the red rich and bright.
02
Brother + sister
His gingerbread. Her gingerbread.
Catch Me If You Can and Sugar & Spice turn the same gingerbread details into a proper his-and-hers moment. The peppermint buttons and caramel velvet do the matching for you.
Made for the sibling photo that finally feels like both of them.
Picture thisUse a gingerbread house, warm timber or a plain cream wall. Let them hold hands, whisper or make each other laugh instead of asking for the perfect pose.
03
Peppermint sisters
Different dresses. One perfect little pair.
Merry Berry and Merry Mint share the same peppermint story in two different colours. They feel beautifully matched without asking sisters to look exactly the same.
The sweetest choice for sisters, cousins or best friends growing up side by side.
Picture thisTwo girls hand in hand near the tree, with gold shoes or simple cream socks so the peppermint colours stay centre stage.
04
The whole gingerbread family
A matching Christmas is the best kind of Christmas.
Miss Gingerbread, Mr Gingerbread and the grown-up knits bring everyone into one warm, playful family picture. The shapes match while each gingerbread character keeps its own personality.
The photo belongs on the Christmas card. The memory belongs to all of you.
Picture thisGather everyone around the tree in cream, denim or warm brown bottoms. Sit close, keep hands visible and let the gingerbread details lead the frame.
05
The infant edit
The first Christmas is the one you keep forever.
Choose the singlet romper for warm Christmas mornings, or the red and white sweaters when the day calls for something cosy. Add a fluffy hat and tiny Santa socks for the full first-Christmas portrait.
They will never be this little at Christmas again.
Picture thisPhotograph from above on cream bedding, or sit baby beside a window. Add one red ornament or a tiny wrapped present and leave the rest soft and simple.
06
The Christmas morning tradition
Some photos become traditions.
Twas the Night sleepwear brings the whole family into the present-opening picture. Mix long and short sleeves, pants and shorts so everyone matches in the version that feels right for them.
Bare feet, bed hair, wrapping paper everywhere. This is the Christmas photo that feels like home.
Picture thisSit everyone on the rug beside the tree and let the children open one present. Shoot the reactions, not the pose.
07
The understated family match
The family uniform that still feels effortless.
The Ho Ho hoodies give you the full matching moment without feeling dressed up. They work at home, at a family get-together or out at the Christmas market, with the Santa-hat hood doing all the festive work.
Comfortable enough for the whole day. Coherent enough that everyone else will wish they had planned it.
Picture thisPhotograph everyone walking away with the hoods up, then turn for one close laughing frame. Denim and white sneakers keep it relaxed.
For your photographer
Send the feeling before the shoot.
Share the lookbook so your photographer already knows the colours, textures and kind of moment you want to capture.
One less thing to plan
Your family’s Christmas story starts here.
Choose the matching moment that feels most like your family, then make it your own.
Shop the Christmas collection