The Christmas Collection
One a day, until it all lands
A new piece opens here every day. The whole collection arrives Thursday 10 September, 11am Sydney. That's 9pm Wednesday evening in New York.
All in stock. 48 hours first dibs.
The whole collection opens in
It's live.
9 of 9 revealed. A new one every day.
1
Sugar & Spice
2
My 1st Christmas & Merry Sweater
3
Mr & Miss Gingerbread
4
Merry Ever After
5
Baby Rudolph
6
The Red Edit
7
Wish Upon A Stocking
8
Merry Berry & Candy Lane
9
Little Drummer
Just found us? You can still get first dibs.
Our VIP list gets the link 48 hours before anyone else, while every size is still sitting there. Pop your email in and it comes straight to you.
One email when it opens. Unsubscribe any time.
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Day 9
Little Drummer



Gold on gold: gold braid, little fringed shoulders and proper gold buttons across the velvet. She'll feel like she's in charge of something.
Short front, long back: the hem is shorter at the front so she can run, and longer at the back so she looks incredible standing still.
Hold it to the light: the gold running through that red tulle is the part a flat photo misses completely.
And tomorrow, everything together for the very first time.
Day 8
Merry Berry & Candy Lane






Same pink, different mint: the pink velvet is the same on both. The mint tulle sits a shade apart, so they belong together in a photo without looking like a uniform.
Each to her own shape: the baby gets the romper, the big girl gets the pinafore, and neither one is squeezed into something made for the other.
Two looks in one: Merry Berry is two separate pieces, so she can wear the pinafore on its own or add the mint tutu underneath.
For a cold Christmas: the bubblegum knit top slides underneath with no bulk at all, so the same outfit works for a frosty morning outdoors. Ruffles at the neck and at each cuff, so it reads as part of the outfit rather than a layer thrown on top.
Baby sorted: Candy Lane has snaps underneath, because nappy changes don't pause for Christmas.
Day 7
Wish Upon A Stocking



Their name on it: embroidered right on the front, with 5 designs to choose from. They'll spot it on the mantel before they spot anything else.
Actually big enough: a generous size, so it holds the real Christmas morning bits and not just a candy cane.
One for each of them: 5 designs means every child in the house gets their own, and nobody has to share.
Made just for them: personalised pieces are made specially, so give those a bit longer to reach you.
Day 6
The Red Edit






The classic: Merry Ever After in red and gold. The one that reads Christmas from across the room.
The statement: She's The One in red and gold, with that oversized flower and gold sparkle running right through the tulle.
The easy ones: Sweet as Pie in lighter gingham, and Cherry on Top with a satin bow roughly the size of her head.
Start with your girl and the day you're dressing her for, then pick the red.
Day 5
Baby Rudolph





The full Rudolph: ridiculously soft, with proper little antlers and a fluffy red nose. That's your Christmas morning photo, sorted.
And the same face, knitted: the Little Reindeer sweater in soft camel, with felt antlers, sleepy stitched eyes and a red pom nose she'll want to touch all day.
A frill of red tulle: gathered right across the front of the knit so it flounces when she moves. It's all one sweater.
One for the baby, one for the big sister: the romper runs to 18 to 24 months, the sweater keeps going to 5 to 6 years.
Day 4
Merry Ever After




Gold where it counts: gold lace across the bodice and a gold sash at the waist, so the whole thing reads Christmas before she has even turned around.
Built to twirl: soft red layers that lift and settle. She will spin in it. They always do.
Dressed up, not precious: looks like an occasion, cotton lined, goes in the wash.
Day 3
Mr & Miss Gingerbread






Him, her, and her: Mr Gingerbread, Miss Gingerbread and the Sugar & Spice dress, all in the same warm gingerbread brown.
Matching, not twinning: each one has its own raised details, so nobody ends up looking like a clone of their sibling.
Aussie Christmas: Sugar & Spice on its own. December here is no place for a sweater.
Snowy Christmas: the sweater pair is your pick, and Miss Gingerbread thrown over the dress finishes the whole look.
Day 2
My 1st Christmas & Merry Sweater





Stitched, not printed: My 1st Christmas hand embroidered into the knit by our team, with a little snowflake beside it. The kind of thing you photograph a hundred times.
Red or white: pick whichever suits the rest of the outfit. Both look lovely against a tree.
And one for the big sister: Merry in baby pink, same hand embroidery, one word across the front. Every Christmas deserves its own sweater, not only the first one.
Soft cotton knit, both of them: gentle on new skin, easy over leggings, and quick to pull on when you're already running late.
Day 1
Sugar & Spice




Gingerbread, head to toe: warm brown velvet, tiny peppermint buttons and white trim piped on like icing. She'll look like she stepped straight out of the gingerbread house.
Hidden in the hem: a red tulle layer tucked under the caramel skirt that only shows itself when she moves. That's the bit the photos catch.
Soft where it matters: fully cotton lined, so all that tulle stays away from her skin and she'll actually keep it on.
Questions, answered
When does the whole collection arrive?
Thursday 10 September, 11am Sydney. That's 9pm on the Wednesday evening in New York, and 2am Thursday in London.
Is everything in stock and ready to go?
Yes. And you get 48 HOURS OF FIRST DIBS before anyone else.
The list gets the link the moment it opens. Everyone else gets in 48 hours later, and that's when the first batch goes.
So if you need her outfit early, for the Christmas card, for the photos, for the parcel going to grandparents, this is your window.
If you've shopped with us before you'll know there's rarely stock sitting ready at the start of a launch. This one was made early for our VIP families, so it's in your hands fast. There's a limited number in each size though.
How do I see it first?
The link comes straight to your inbox.
Everyone on our list gets it 48 HOURS before we announce it anywhere else. Two days of first dibs, while every size is still sitting there.
Once the public is in, the first batch moves fast. So keep an eye on your inbox, and the countdown at the top of this page is the one to watch.
What sizes will there be?
Newborn through 7 to 8 years depending on the piece, and the accessories are mostly one size. Every product page will have its own size guide with real measurements. If she's between sizes, size up.
How long will it take to reach me?
A launch brings in a lot of orders at once, so give us a little time to get it packed and away.
Once it's moving, expect it in around 8 to 10 business days just about anywhere in the world, a little longer if you're somewhere remote. Express takes a couple of days off that.
Can I get her name on something?
You can. There are personalised pieces in this collection and you add the name right on the product page. Those are made individually, so give them a bit longer than everything else.
Are these made for Christmas photos?
That's exactly what they're made for. Before and Ever was founded by a photographer, and the colours, the details and the fabrics are all chosen for how they read in a photo rather than just on a hanger.
Will she actually keep it on?
That's the plan. Soft cottons and knits, tulle that's fully lined so nothing scratchy sits against her skin, and enough room in it to actually move. She can go from presents to the family photo to an afternoon nap without wanting it off.
How do I wash them?
Machine wash cold, inside out, then hang dry. No tumble drying. That's it, including the knits and the tulle.
Just found us? You can still get first dibs.
Our VIP list gets the link 48 hours before anyone else, while every size is still sitting there. Pop your email in and it comes straight to you.
One email when it opens. Unsubscribe any time.
That one didn't go through. Have another go in a moment.